Pinnacle’s SMSC is a network independent, carrier-grade, high throughput platform that handles input, collection, storage, management and forwarding of mobile originated and mobile terminated messages.

It provides the mobile operator a better ROI and higher accountability, while facilitating deep analytics on message delivery status. It’s ideal for VAS and bulk services.


Fully Distributed architecture

Can be interfaced with MSC by SS7 links

Supports 2way SMS – MO and MT

International roaming supported

SMPP interface to application and content providers

GSM MAP connection

WEB portal for sending SMS


Many common open standards including SMPP, HTTP, and FTP

Modular Architecture enables fast and effective operation

Advance retry mechanisms

Deep analytics and Statistical reports

Easy to deploy additional value-added services


MO & MT messages

Supports both mobile originated and mobile terminated SMS. The SMS originated by the subscriber is routed to PINNACLE SMSC by the MSC and it is stored in the SMSC database. Then it is forwarded to the destination subscriber. Mobile terminated messages are submitted by different SMEs by using the available SMPP or HTTP interfaces.

Long length message

Supports concatenated SMS more than 160 characters. The messages are pushed as multi part SMS and those segments get concatenated in the handset.


ESME accounts can be set with different priority. The messages submitted by the high priority accounts will have more priority and can be processed first.

Delivery Receipts

The system pushes the delivery receipts instantly to the ESMEs over the connectivity provided to them (SMPP or HTTP). This enable the ESME to identify which are the SMS that got delivered and those failed with reasons.

Retry Mechanism

Built in retry mechanism configurable to get maximum success rate. Apart from this retry mechanism, if the subscriber is not in network, a flag is set at HLR so that when he comes back to network, the SMSC will push the messages again.

Multilingual & Binary Support

The platform supports Unicode and Binary messages. Multilingual SMS and ring tone, WAP links etc. can be send with ease. This can be done over SMPP, HTTP and through the web interface.

Customer Care Interface

The platform provides a customer care interface so that customer care agents can view the messages pushed to a subscriber. This is helpful for the agents to solve the customer complaints.

Transactions Per Second

The SMSC platform can support more than 5000 SMS per second by using relevant signalling links. This is further scalable.

Bulk Messaging

Subscriber base for bulk messaging can be uploaded by using the SMPP account, HTTP account or by using the web interface provided. The SMPP/HTTP/Web user accounts can be created over the GUI and be given to third party users.

Black List

The operator can configure a subscriber's MSISDN as black listed based on various reasons, the messages for these numbers will not be processed. The logs of such records will be maintained in the platform's database.


The SMSC platform works on redundancy mode. In case the primary server goes down, the secondary server takes charge of the primary server and start the processing of the data, there is no data loss in such case.

SMS to Email

The platform has the option to send Email on the occurrence an MT message to a particular number. The number and the corresponding email address has to be stored at the platform.

Email to SMS

The platform can listen to some pre-configured email address and if there is any mail to that email address in a specific format, the platform will send SMS based on the content of the mail.


A fully featured graphical user interface is provided with the SMSC. Through this interface, the operator can have a complete access and control over the platform


The SMSC platform has a powerful MIS module through which the operator can pull various kinds of reports.

The reports contain the followings:

Account wise summary report

This contains the statistical data like how many SMS submitted by the short message entity to the SMSC, how many of that got delivered, how many of that got failed etc. for a given date and time.

Account wise Detailed Report

This contains the detailed data like MSISDN, submitted time, status, error code etc. for a given date and time

Bulk Messaging Reports

his report contains the statistics of the bulk messaging performed by various users, contains the account wise summary report for day and for the month.


Facilitates meaningful insights and detailed performance statistics on daily and monthly basis.

Report on MO SMS

This report contains the total number of SMS received on the platform and out of them how many are successfully delivered to the destination subscriber. This includes the MSISDN, date and time, status error code etc.

Report on Virtual Number system

his report contains the statistics on the number transactions made over the virtual number system including the MSISDN, date and time etc.

Report on Premium SMS

Contains the statistics on transactions made over the premium SMS module. This represents how many requests came and how many have successfully charged etc.

Key Benefits to Mobile Operators

New Revenue Streams

Operators can drive SMS traffic by creating a platform and drive –in revenues.

Easy Connectivity

Standard interfaces to all popular SMS protocols, including SMPP and HTTP makes it easy for clients to connect existing applications to the SMSC and launch their applications.

Efficient Delivery Mechanism

The reliable message delivery mechanism supports multiple delivery modes and organizes message buffers based on available capacity and message criticality, thereby reducing the incidence of undelivered messages.

Simplifies System Administration

A GUI-based administrative console automatic critical tasks and provides an at-a-glance, real-time view of critical system health metrics, simplifying operations and administration.

Extensive Logging

SMSC maintains a complete audit trail for tracing real-time and historical messaging events for fault tracing, analysis and system debugging.

Redundant System

The redundant load-sharing system enables operators to distribute messages among participant nodes to guarantee continuous service availability and resume message transmission from the point of service interruption, shout it occur.

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